Impact of Gift Coupons, E-vouchers, and Freebies on the Indian Retail Industry and Retailers
In recent years, the Indian retail landscape has undergone a significant transformation, driven by digitization, changing consumer behavior, and a growing appetite for promotional incentives. Among the most effective promotional tools that have gained popularity are gift coupons, e-vouchers, and freebies . These marketing strategies are not just attracting consumers but also reshaping how retailers engage, convert, and retain customers. 1. Changing Dynamics of Consumer Behaviour Indian consumers are more price-conscious and value-driven than ever before. With the rise of e-commerce and omnichannel shopping, buyers are spoilt for choice and constantly on the lookout for better deals. Gift coupons and e-vouchers directly tap into this mindset by offering instant gratification and perceived savings. E-vouchers are often used to promote loyalty and encourage repeat purchases. Gift coupons are leveraged during festivals and sales seasons to boost footfall and digital traffic. Free...