6 P's / Elements of Retail Mix

In last discussion about "Retail Mix", we introduced to 6P's or elements of it. Now, here we will learn about all of these 6P's or elements of "Retail Mix". The detail discussion about elements of retail mix is as follows::-
1- Product::- Product is one of the most important element of retail mix. Retailer needs to identifying and full fill customer's needs. Retailers must be focused about the quality of product as per the customer's expectations and requirements.
2- Place::- Place means right location where customer can access the product. The availability of product must be at the place of customer's need.
3- Promotion::- Promotion tool is used by retailers in order to advertise their products in market to customers. The promotion can be done by various method i.e. direct marketing, newspaper advertisement, leaflets and etc.
4- Price::- Price is also plays an important role in retail mix. Price decided by the retailer must be affordable by customers. Price must be effective by which a retailer can survive in market between it's competitor with same product.
5- Personnel::- Personnel means in the retail mix refers to the people who are involved in process of providing product or service to the customer. These people have responsibility about a product or service from pre-sale to post-sale activities.
6- Presentation::- Presentation in retail mix refers to the physical environment of a retail store (brick & mortgage), website ( non-store retailing). Presentation of  retail store (brick & mortgage) includes ambience, lighting, access to products and etc. While in website ( non-store retailing) includes the virtual store ambience, easiness in access to customer, buying & selling, payment methods and comparison  availability between product by other retailers.