Retail Mix

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The term " Retail Mix" is refers to the different types of strategy followed by the retailer in order to provide the right product to right customer at the right place at right time. As per different researcher told in their research " Retail Mix" is consist of 6P's. These 6P's also a part of marketing mix. The 6P's of retail mix are as follows:-
Product , Place , Promotion, Personnel, Presentation and Price.
All the 6P's have their individual importance in retail mix. These 6P's product, place, promotion, personnel, presentation and Price plays an important role during planning of business strategy by retailer. The " Retail Mix" provides help to retailer, manufacturer and other business partners to full fill the needs and requirements of the customer.

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